What's new
AVENDI is adding new brand in its distributor portfolio
09.04.2009
AVENDI/www.avendi-bg.com/, a company of VM Finance Group, universal distributor of FMCG announced supplement of two new brands in its product portfolio – the Austrian baby accessories MAM and the Italian rice and rice products Riso Scotti. MAM is an Austrian company producing baby accessories, created by team of scientists, pediatricians and designers, establishing new high-quality standards, bold vision, design and functionality. MAM products are sold in more than 30 countries worldwide, and the brand is a market leader in the baby soothers segment in the USA and many European markets. The main products which will be distributed by AVENDI are MAM soothers - varied in design, details and sizes. The range of MAM for Bulgaria will also include pacifiers accessories, products for breast-feeding mothers, anti-colic bottles, bottle teats, transition and no-spill cups, toothbrushes and teethers, feeding set, feeding bowls. The products will be offered mainly in the baby shops, pharmacies and some trade chains which are offering baby accessories.  
The marketing and sales of the new brand will be managed by Food Division of AVENDI which main portfolio is including also baby foods HiPP and Bebivita, flavorings Kotanyi, Dilmah tea, Tabasco sauces, Filippo Berio olive oil, and Familia cereals. The Q1 2009 sales of Food Division have increased with 40% versus the same period of last year. This is the average projected growth of sales incomes of the Division for the entire 2009.The team of the company is planning to add other new products in the foods segment, also in other segments. The advantage of AVENDI’s team is the ability to create work organization which guarantees focusing on the management and development of each product of the company’s portfolio.
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