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Avendi team won another high recognition from its partner Diageo, the world’s leading premium drinks business, receiving the ward “Best Christmas Incentive Program in Central and Eastern Europe”. Avendi has competed with all other markets in CEE region, considering excellent marketing activities and their execution in the most important for the business month of the year, thus bringing great results for Diageo brands in Bulgaria.

Winning with Johnnie Walker and Baileys was the key priority for the Christmas season and Avendi’s team worked out great plans for both brands. They have been able to win in store through great relationships with chains, attractive gifting offers, winning the merchandising battle and beating the competition at the point of purchase.

Avendi has not only stayed ahead of the plan but also stayed ahead vs. last year, a great result in difficult times.

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